Jessica Alba’s Honest Company Went From $1.5 Billion to $150 Million Because They Lied.

Some startups get away with lying. But they’re not called “The Honest Company.”

Honest Co Pitch Deck (Image Designed by Author)

A celebrity and an entrepreneur at the same time? Are you mind blown? It’s more common than you think.

• Rihanna started Fenty Beauty and made a whopping $1.4 billion out of it. (Billion, you read it right.)

For reference, Gary Vaynerchuk, the inspirational writer and entrepreneur is worth around $200 million or so.

• Kim Kardashian raised around $66m for her startup — Shoedazzle.

So it’s more common than you might think. But let me tell you the Jessica Alba entrepreneurship story swiftly before digging into how her company’s market cap fell from $1.5 billion to $150 million.

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Jessica Alba Was Sick Of It

In 2008, she did two things:

• Wrapped up a movie called “The Eye” — which was not that good.
• Had a baby.